BIG BREAK INTERVIEW:
The music business can be full of glitz, glamor, and fame. This, however, is not always the case for most who decide that this is their passion in life. It takes a great deal of hard work, determination, and passion to succeed in this cutthroat industry. We had the rare opportunity to interview an up-and-coming music producer based in New York City. His name is Yaro Celis and this is his story.
BIGBreakNY: How long have you been in the music business, and how did you get into it?
YARO CELIS: I’ve been involved in music my whole life. I actually started as a dancer at a young age. My mom was a professional dancer. She got me involved in dancing and music, and I started playing percussions and now I am in the music world.
BBNY: How did you get into the studio portion of it?
YC: A couple of years ago, I started to feel the hunger of being in the studio. I did some research with a friend and I wanted to find a place to intern. Another friend of mine had a little studio and he had a spot available for a partner to come in, so I did. We started working on learning the equipment, and then began to work with our own people and artists. I learned a lot from my partner and a music producer called “Forever.” He actually worked with The Beatles and The Rolling Stones. I sacrificed a lot of hours learning, reading and watching people do it. You can never stop learning. I always need to stay on top of technology. It is constantly changing and it’s a constant learning process. The day you stop learning is the day you die.
BBNY: What does a producer do?
YC: I come up with ideas. I sit down with the artist and we try to share as much information as possible and we figure out where we want to go artistically. We start writing music that fits both of our styles. We start laying down the instruments, arranging the musical breaks and mixing. We have to have an idea of what we are trying to accomplish with the music. What are we trying to communicate both verbally and musically? A lot of times when I want to produce, I work by myself. Once I have the music, I present it to different artists and if they like it, we can move forward with it.
BBNY: Who do you work with now?
YC: I am working with a lot of Latin hip-hop talent. They have labels but their labels are independent. I am also working with some American hip-hop and R&B groups. I am negotiating with a pop act right now. We are trying to find a way of how we can work together. This is the least urban style I have ever worked with. Most of the music I produce is reggae, hip-hop, and R&B.
BBNY: What advice could you give someone who wants to break into the biz?
YC: You have to learn as much as you can. In the music industry you never stop learning. There are always new technologies coming out. It is hard because it is always changing and developing. You can’t be afraid of doing something completely different. I really don’t advise people to copy what’s out there. You need to go ahead and follow your creativity and express yourself and let it out.
BBNY: Can you tell us about the networking parties you are associated with?
YC: Every Tuesday from 6:00 P.M. to midnight, at Opus 22 (22nd Street and 11th Ave), we are showcasing about four to six artists. Last Tuesday we had a few celebrities stop by to check out talent, as well as some record execs. It is a networking event, but also has that sense of party. People were mingling, dancing and getting along. It was definitely cool. The cover charge is only $5.00 if you mention my name.
BBNY: Where would you like to be five years from now?
YC: I want to be producing talent all over the world. I love to travel and would love to work with talent all over. I would like to see my music become mainstream. We have a positive message in all the music we produce, and I’d love to get that out. We don’t want to lose focus of that. I definitely want my music to be accessible to everyone and work with as many musicians as possible.
BBNY: How long is an average session?
YC: Sessions average from four to six hours.
BBNY: What happens in those sessions?
YC: A lot of times the music is already produced. We lay the vocals, the mixing and most of the time we do pre-mastery of the track. Then once that is done, we go home and listen to what we have. After that we go back to the studio and mix again and try and make a final track of what we are working on.
BBNY: Can you tell us about your studio?
YC: What makes this studio so great are the sound modules. We have the top-of-the-line modules that give a very acoustic live feeling. Even though we are 100% digital, we have the technology that makes it seem live. We have a 100% soundproof booth. We also have top of the line mics that give that deep warm feeling. We’ve been doing this for a while so we know what works. We relate to the client on a one-on-one personal level. Our mixing and production skills are very professional.
BBNY: How can people who are interested in working with you contact you and sample your work?
YC: They can visit www.yaro360.com or I can be e-mailed at Yaro@mail.nu. I have a CD coming out featuring all the different artists that I have been working with. This is a bilingual CD with a variety of music for all tastes. It is very interesting. It should be available on iTunes and also Cdbaby.com. Just search for Yaro360. It should be available by March 19th.
BBNY: Is there anything else you would like to add to those out there who are reading this?
YC: I just want to thank Alex for the opportunity for this interview. I want to be able to work with anyone who is out there and wants to work hard. I’d like to meet many more people out there, especially talent who are interested in being on stage. Feel free to contact me and I will see what we can do. There are a lot of talented people out there who have never been heard. We want to give these people a chance to been seen and heard.
We’d like to thank Yaro for his time and wish him all the best.
© 2006 BIGBreakNY, LLC. No material may be reprinted without permission.